Singapore Tourism Board Teams Up with Global Leaders to Unlock New Tourism Opportunities and Cement Singapore’s Position as a Premier Global Destination

Marți aprilie 15, 2025

Consiliul de Turism din Singapore (STB) has signed seven new Memorandums of Understanding (MoUs) and one collaboration agreement with local and international partners to enhance Singapore’s position as a leading global tourism and lifestyle destination. These strategic alliances aim to drive marketing efforts, attract fresh events and brands, improve visitor experiences, and promote sustainable growth in the tourism sector, solidifying Singapore’s appeal as a top hub for both leisure and business travelers.

The Singapore Tourism Board (STB) has forged new partnerships with seven Memorandums of Understanding (MoUs) and one collaboration agreement to bolster Singapore’s standing as a leading tourism and lifestyle hub. These strategic alliances are designed to amplify marketing efforts, attract fresh events and brands, elevate visitor experiences, and promote sustainable tourism growth.

Among the key collaborations are engagements with CapitaLand, Fever Labs, Pop Mart, Klook, and the Singapore Business Federation, focusing on lifestyle, entertainment, business events, and enhancing the city’s destination branding.

A renewed collaboration with CapitaLand Investment, running from June 2025 to May 2028, will focus on drawing international brands and events to Singapore. This partnership will also support the development of local tourism concepts and revitalise existing properties, including CQ @ Clarke Quay, Funan, and Raffles City Singapore, to introduce fresh and engaging experiences.

In a new initiative, the Dempsey Precinct Partnership has been established, bringing together representatives from Dempsey, HSBC Bank (Singapore), and STB. This partnership will focus on promoting the Dempsey area through joint marketing efforts, increasing awareness, and attracting visitors by showcasing its blend of heritage architecture, retail outlets, dining options, and lush green spaces.

STB’s partnership with Fever Labs will enhance Singapore’s position as an entertainment and attractions hub in Asia. Over the next three years, this collaboration aims to secure exclusive first-in-the-world and first-in-Asia events, build strong industry partnerships, and leverage visitor insights to drive tourism growth.

A new three-year MoU with Klook will help STB achieve its Tourism 2040 objectives. This partnership will target increasing visitor numbers, identifying emerging demand, developing novel tourism products, and fostering long-term sector resilience. Key initiatives include a global marketing campaign, co-development of new tourism offerings, support for major events, promotion of cruise travel, and testing emerging technologies like AI.

In collaboration with Pop Mart International, a three-year partnership will bring exclusive experiences and events to Singapore, such as the Pop Toy Show in 2025 and 2026. Additionally, Pop Mart will work with Mandai Wildlife Group and STB to launch a themed experience at select wildlife parks in 2026.

The Singapore Business Federation (SBF) and STB have signed a two-year MoU aimed at strengthening the local business events sector. This partnership will assist local trade associations in hosting international conferences, expand networking opportunities, and help bid for international business events in Singapore.

The Singapore Tourism Board (STB) has forged new partnerships through seven MoUs and one collaboration agreement to strengthen Singapore’s status as a premier tourism and lifestyle destination. These alliances will drive marketing, enhance visitor experiences, and support sustainable tourism growth.

Lastly, a collaboration with South Korea’s lifestyle brand Wiggle Wiggle will transform the Singapore Flyer starting from 2Q2025. This four-month partnership will feature five themed capsules, giant inflatables, and a 111.5m² experience zone, along with a pop-up store offering Wiggle Wiggle’s popular products, marking its first venture into Southeast Asia.